FRESHKO Smoothies
Freshko is a manufacturer of cold-pressed juices with HPP technology - cold pasteurization - the best technology for juices with the highest quality.
To launch a line of smoothies with exotic fruits, the task was to develop a modern master label design for export.
The following design requirements were to be implemented:
The existing logo was to be retained, as well as the HPP claim/juice quality. The representation of the 5-variety fruit mix was to be implemented in an illustrated manner.
The packaging should have a casual and modern look.
The product target group is women and children. Also more hipster clientele.
To launch a line of smoothies with exotic fruits, the task was to develop a modern master label design for export.
The following design requirements were to be implemented:
The existing logo was to be retained, as well as the HPP claim/juice quality. The representation of the 5-variety fruit mix was to be implemented in an illustrated manner.
The packaging should have a casual and modern look.
The product target group is women and children. Also more hipster clientele.
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FRESHKO Smoothies
Freshko ist ein Hersteller von kaltgepressten Säften mit HPP-Technologie – Kaltpasteurisierung – die beste Technologie für Säfte mit höchster Qualität.
Um eine Linie von Smoothies mit exotischen Früchten auf den Markt zu bringen, bestand die Aufgabe darin, ein modernes Master-Label-Design für den Export zu entwickeln.
Folgende Designanforderungen sollten dabei umgesetzt werden:
Das bestehende Logo sollte beibehalten werden, ebenso die HPP-Auslobung/Saftqualität. Die Darstellung des 5-Sorten-Fruchtmix sollte illustriert umgesetzt werden.
Die Verpackung sollte lässig und modern wirken.
Die Verpackung sollte lässig und modern wirken.
Die Produktzielgruppe sind Frauen und Kinder sowie eine zunehmende Hipster-Klientel.
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brand / concept design, illustration, layout, 2023
brand: FRESHKO Smoothies
client: FRESHKO
client: FRESHKO
Concept layout A
Concept layout B
Concept layout C
Idea generation, conception, sketches
